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Into Europe: IKEA is a Swedish company that has an image as a fun, carefree brand, and with its restaurants serving Swedish meatballs, its coffee, and cinnamon buns, it has exported Sweden.
So how did IKEA export Sweden?
Thank you for their help to:
Annelien for her explanation of IKEA’s/Scandanavian design
Music:
Epidemic Sounds
Books used:
(Kristoffersson, 2014) Design by Ikea
(Torekull, 1999) Leading by Design: the Ikea Story
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Contact information:
Email: Into.Europe@outlook.com
Twitter: https://twitter.com/EuropeInto
Patreon: https://www.patreon.com/IntoEurope
